This blog promotes an incredibly simple stock investing philosophy: To hold stock in a good company for as long as possible. This has worked incredibly well for the likes of Warren Buffett, for example. Selling is only wise when something changes in a company’s story that fundamentally changes the reason(s) why you bought some of its stock in the first place. If you need the money for an emergency situation, then of course this trumps all other reasons to sell. Otherwise, this blog espouses the idea that it makes absolutely no sense to sell a winning stock or even one that doesn’t currently seem to be doing much if the story and the fundamentals of the company still look promising.